The Lila TV Mission

Lila TV’s mission is to create quality content for children and their parents, in Arabic.

Most importantly, Lila TV content is fun to watch and fosters an enthusiasm for the Arabic language and culture. Beloved by children, their caregivers and teachers worldwide, Lila TV is a leading brand available across major media platforms: you can watch our videos, listen to our music, and get extra material to learn from. And now, with our online shop, you can receive Lila items for your children to play with right to your doorstep!

What Lila fans are saying

About the team

When parents-to-be Maya Zankoul and Toni Yammine couldn’t find quality and appropriate content in Arabic for their baby daughter, they decided to use their experience in music and animation to produce their own, starting the Lila TV YouTube channel in 2017.

So they started with their heritage – the songs their generation grew up listening to – and acquired the exclusive rights to produce videos for them. After adapting them for today’s children, they also  started to make their own original songs. Along with their production team at wezank, they focused on creating a magical 2D visual world that children will connect with. They created songs that they hoped any child would be able to enjoy, whether Arabic was their first language or not. The songs became such a big hit that they reached families and classrooms all over the world!